By tapping a phone or tablet against the NFC touchpoint embedded into the Spyder logo on these jackets, recreational skiers and tech-savvy consumers can instantly engage in real-time social media (Twitter, Instagram and Youtube) with world-class USST members as well as share location-based information including snow conditions, trail maps, points of interest and regional events.

"We are very excited to launch this new technology, which is designed to elevate the skiing and on-mountain experience even further," said Julia Hansen, president and CEO of Spyder. "Our sponsorship of the U.S. Ski team for the past 27 years has been a driving force in our pursuit of technical innovation and superior performance, and it continues to lead our charge in bringing the best possible products to market."

As part of this initiative, Spyder intends to embed the NFC touchpoint technology into multiple product categories beyond jackets, enabling brand owners to turn physical products into digital connections, revolutionizing consumer journeys and product lifecycles, the company says.

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