Challenge: A multinational fast fashion retailer had separate warehouses for in-store and online fulfillment and was looking to implement an omnichannel model. The company needed to cater to inventory sub-classifications and associated business logic in picking; optimize its downstream operations; improve transportation efficiency; and reduce its dependency on a single warehouse management system (WMS).
The retailer relied solely on manual flow from inbound to outbound, and had no existing framework for opening new warehouses.
In the fast-moving sportswear market, one must be nimble to stay ahead of the competition. The increasing popularity of online shopping, accelerated by the COVID-19 pandemic, has brought entirely new challenges to retailers such as athletic and casual wear seller Puma. And the company has recently done some fancy footwork to make sure it stays in an omnichannel marketplace, now and far into the future.
Manhattan Associates Inc., a provider of supply chain and omnichannel commerce, recently introduced Manhattan Active Allocation, an first allocation solution specifically engineered for today’s omnichannel marketplace, with a new approach to managing short lifecycle inventory.