What many economists view as a growing gap between rich and poor in America is being reflected in online retailing trends.

With the rise of the omnichannel comes the idea that consumers aren’t just telling retailers what to sell them, but how to do sell it to them as well.

Haggar Clothing needed a planning solution that reflected its desire to increase e-commerce sales. Pravin Rangachari, vice president of planning, relates the story of the implementation.