• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » How an Audio Equipment Company Is Leading the Self-Driving Car Revolution

How an Audio Equipment Company Is Leading the Self-Driving Car Revolution

August 14, 2017
Forbes

Hall, 66, is CEO of Velodyne, the leading maker of LiDAR sensors, the "eyes" that allow autonomous vehicles to see what's around them. He lives among a ramshackle collection of low-slung, shingled and metal structures built around a concrete plot on the Bay Area island town of Alameda, California. It's his favorite refuge, equal parts living quarters and workshop, where this inveterate tinkerer and serial inventor can work on his pet projects.

At one end there's a barn-size industrial shed where Hall and a team of engineers are perfecting one of his latest obsessions: a patented technology that keeps boats steady in the roughest waters. Marta, his wife and the head of business development at Velodyne, paints and sculpts in an art studio nestled inside another building. A couple of his Ford F-150 pickups are parked near a hulking crane that hauls boats in and out of the water. Hall's home itself is a houseboat, or rather a roomy prefab structure bolted onto a barge. From the living room you can hear small waves lapping at the shores of the sleepy canal that separates Alameda from Oakland. It's a world away from the bustle and glitz of Silicon Valley, where Velodyne has its headquarters, and that's the point. "I'm an engineer," the reclusive Hall says, referring to both profession and persona. "I'm basically an introvert, a nerd ahead of my time."

About a decade ahead of his time. In 2006, Hall patented one of his inventions — a multi-beam spinning LiDAR sensor — that put Velodyne, albeit almost accidentally, at the center of a revolution that's disrupting the auto and tech industries. Hall built the LiDAR sensor on a whim. Velodyne, which he had founded in 1983, was a successful business known for specialized audio equipment. But always itching to keep inventing, in the early aughts Hall became obsessed with a seemingly fantastical contest: a Defense Department-sponsored race for autonomous vehicles. It promised to be both fun and an excellent proving ground for his engineering chops. Over a couple of years, Hall refined a roof-mounted LiDAR (for "light distance and ranging") unit consisting of 64 lasers spun by a small electric motor; the device became a favorite of the race's winning teams. "It was revolutionary," says William "Red" Whittaker, a roboticist at Carnegie Mellon University and a father of the autonomous-vehicle movement.

Read Full Article

    RELATED CONTENT

    RELATED VIDEOS

    Automotive High-Tech/Electronics
    KEYWORDS Automotive High-Tech/Electronics
    • Related Articles

      Who’s Winning the Self-Driving Car Race?

      The Self-Driving Car Could Be Arriving Faster Than You Think

      Irony of Ironies, Chinese Telecom Equipment Company Is Pushing Global Cybersecurity Standards

    Forbes

    From Virtual Restaurants to Exclusive Pop-Ups, the New War in Food Delivery Is in the Kitchen

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • 005_veteran_winemaker_gallo_embarks_on_an_ai_journey_v2-(540p).jpg

      Watch: Veteran Winemaker Gallo Embarks on an AI Journey

      Artificial Intelligence
    • SCB_Q326_Made4Net_Top5_THUMB.jpg

      Five Costly WMS Selection Mistakes Warehouse Leaders Keep Making

      Logistics
    • 003_the_future_of_ai_in_transportation,_warehousing_and_logistics_v1-(540p).png

      Watch: The Future of AI in Transportation, Warehousing and Logistics

      Artificial Intelligence
    • Flags for China and the European Union juxtaposed against each other

      EU and China Agree to Three Months of Trade Talks

      Global Supply Chain Management
    • two businessmen watering what look like healthy seedlings, but which grow from bombs underground

      Report: Majority of Tier-1 Suppliers Fail to Manage Supply Chain Sustainability Risks

      Global Supply Chain Management

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva Blue Yonder
    Carton Cloud CoEnterprise Dassault
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Korber Lyngsoe
    Procurability Quinyx SAP
    Sikick Staples Systech
    S&P Global Mobility TADA Tive
    TransImpact US Bank Werner Enterprises
    WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing