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Kinaxis has announced the availability of RapidResponse for Demand Management, a service "purpose-built" for the challenges faced by sales, customer service and demand management organizations.
Despite large investments in demand planning, supply chain planning and traditional S&OP tools, decision-makers are forced to rely on manual efforts, complicated spreadsheets and other makeshift measures, Kinaxis says. The S&OP process produces a plan that organizations have difficulty with given the number of daily changes that occur inside the planning horizon.
"Most companies are managing demand response across their fulfillment networks by brute force with poor results," says Douglas Colbeth, chairman and CEO of Kinaxis. "Achieving excellence in responding to changing customer demands has become the number one challenge facing enterprises today. Solving the response management need in demand management and fulfillment operations represents the largest opportunity for companies to increase customer satisfaction, enhance margins and attain more predictable revenue across the entire value chain. Traditional planning tools are all about what you hope for - RapidResponse enables companies to deal with reality."
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