LocatorX, a provider of tracking technology to companies across a variety of industries, recently announced the launch of its LXConnect platform, the primary portal into the LocatorX product suite for product scan, movement, authentication and location information.

LXConnect creates a “digital birth certificate” when a product is manufactured, followed by constant monitoring of a product’s location, journey, and change of ownership, updated to every stakeholder in the product’s lifecycle. For retailers, LXConnect provides automated, real-time inventory management and engagement with customers. For consumers, LXConnect provides the history, origin and authenticity of products purchased, protecting against counterfeiting or damage from any unknown disruptions throughout the customer journey.

“Our mission is to help our customers trust, track and find the most important things in their lives,” said Scott Fletcher, President and CEO, LocatorX. “LXConnect is designed to provide visibility as to where a product has been, who has touched it, and what ‘events’ it might have had—damage, diversions, shrinkage, temperature fluctuations, etc.—throughout its lifecycle.”

LXConnect uses smart labels to enable the digital view of a product. These smart labels also provide a launching point to Connect Pages, a live, real-time consumer experience that collects engagement data for manufacturers, distributors and retailers. LocatorX technology enables brands and consumers to access an item’s current location and audit trail from its origin, protecting against theft, counterfeiting and product diversion.

About LocatorX

We solve problems related to knowing where your important things are and verifying their authenticity, location and the path they’ve taken. Today, more and more counterfeit products enter the marketplace, costing untold billions of dollars in damage to the bottom lines and reputations of companies across the globe. LocatorX protects our customers’ brands by authenticating each individual item through advanced cryptographic technologies and methods. By helping consumers select only those products that are legitimate, and notifying the companies when counterfeit products are found, LocatorX assists in the overall brand protection efforts that major brands face today.