Health-care products giant Johnson & Johnson is using RFID technology for a wide range of applications, according to Mike Rose, the company's vice president of RFID EPC global value chain. Rose says Johnson & Johnson uses RFID to comply with retailer mandates that certain products be shipped with RFID tags attached at the case and pallet level. The company has also conducted tests, however, in which RFID tags are used to track promotional product displays at RFID-enabled retail locations, and is employing the technology to manage surgical implants.
The company is "a microcosm of the health-care industry," says Rose. "We (are composed of) biotechnology companies, we have consumer brands and we make surgical devices." Rose works for J&J's Health Care Systems division, which develops products and services--everything from managing customer relationships to deploying supply chain solutions--on behalf of the firm's Medicines, Nutritionals, Medical Devices and Diagnostics sectors.
Source: RFID Journal, http://www.rfidjournal.com
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