D4t4 Solutions, an innovator in customer data, management, and analytics, has launched the Celebrus Fraud Data Platform. The tool will help businesses protect their customers in real-time across all digital touchpoints using automated behavioral insights to prevent new account, account takeover and payment fraud.

"We're experiencing the perfect storm," said Pete Kear, CEO of D4t4 Solutions. "With dramatic shifts to digital commerce over the last year and an increase in cyber threats from bad actors, organizations across banking, retail, household goods, entertainment and others, are working to fend off fraudsters. But, unfortunately, existing solutions can't fully analyze behaviors to protect customers from fraud before it occurs.”

The Celebrus FDP helps businesses protect their customers through:

• Behavioral biometrics and analytics provide anonymized detail about users as they navigate digital channels.
• Insights that signal unusual online interactions in real-time.
• Integration to existing fraud detection and investigation systems to identify and prevent multiple fraud types.
• Complete control to adapt to evolving threats.

The Celebrus FDP also includes risk indicators and scorecards, real-time data capture of behavioral biometrics across all digital devices and the ability to replay sessions and dive into individual digital profiles. Ethically compliant, Celebrus FDP captures personally identifiable information (PII) to protect customers against fraud.

About D4t4 and Celebrus

D4t4 Solutions was founded around a passion for helping global enterprises derive value from their data assets. Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the company's flagship first-party product suite. Celebrus CDP automatically captures, contextualizes, and activates user-based behavioral data in real-time across all digital channels. Through behavioral biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.