• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Technology » Watch: Automation: What Does It Mean to Be Scalable and Flexible?
VIDEO

Watch: Automation: What Does It Mean to Be Scalable and Flexible?

April 14, 2022
Robert J. Bowman, SupplyChainBrain

Yesterday's automation consisted of fixed infrastructure that couldn't be adjusted to meet changing needs. Not anymore, says Rick DeFiesta, executive vice president of sales and solutions Americas with Geek+.

In the past, warehouse automaton was all about the installation of fixed systems that couldn’t be easily expanded or repurposed, DeFiesta says. Now, with the revolution in autonomous mobile robots (AMRs), it’s about being flexible and scalable.

Old tech might have been acquired on a five-year plan, but things are moving too fast to lock into commitments for spending on systems that can change with the times, DeFiesta says. It’s important now to be able to reconsider capital expenditures on a year-to-year basis, and make appropriate adjustments in line with changing demand patterns. Executives no longer need worry that they’re purchasing expensive systems that will be obsolete by the time they’re installed. And that makes it easier to envision a faster return on investment than might have been possible in the past.

AMRs are capable of being reprogrammed to do different tasks as the needs of the distribution facility shift, or even be integrated into larger systems. That’s another key aspect of flexibility in uncertain times, DeFiesta says. Modern-day material-handling technology, both hardware and software, also makes the investment more feasible for third-party logistics provides to acquire those systems, with the assurance that they can be applied to multiple customers.

The future will continue to see robotics automation that can be expanded into all aspects of the distribution function, including receiving, putaway, storage, picking, packing and “all the way to getting out the door,” DeFiesta says. Even better, all of those modules can exist on a single platform, making it far easier to upgrade and maintain them as they become “smarter” and more effective.

    RELATED CONTENT

    RELATED VIDEOS

    Technology Warehousing Robotics All Warehouse Services Conveyors & Sortation Lift Trucks & AGVs Warehouse Management Systems
    • Related Articles

      Watch: What Does It Mean to Be 'Flexible' in the Warehouse?

      What Does It Take to Run a DC Today?

      What Does It Take to Run a D.C. Today?

    • Related Directories

      SnapFulfil

      Tecsys, Inc.

    Robert J. Bowman, SupplyChainBrain

    Is the AI Spending Spree Forcing Companies to ‘Triage’ Their IT Budgets?

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • A cartoon illustration of a man sitting at a desk in front of a laptop, surrounded by five faceless humanoid robots

      The Productivity Story Everyone is Missing

      Technology
    • A red and black container ship in open ocean

      Hormuz Attacks Against Commercial Shipping Reach Record Highs

      Global Gateways
    • An overhead view of a collection of multicolored lithium-ion batteries

      Building a Resilient U.S. Battery Supply Chain

      Green Energy
    • A blue container ship stacked with multi-colored containers sinking into an ocean of red tape that reads "tariffs"

      From Russian Oil to U.S. Supply Chains: The Hidden Risk of Secondary Tariffs

      Regulation & Compliance
    • A table titled "Transportation Nexus Assessment" that lays out a list of companies and scores them based on a series of weighted categories

      Better Supply Chains Releases Framework for Evaluating TMS Systems

      Technology

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing