Assumptions are central to demand planning, but not all assumptions are created equal. Some are vague and nonspecific. Others are clear, owned, and easily acted upon. Asking the right questions can help you to separate the “wheat from the chaff," improving the clarity of assumptions, and thus the credibility of the demand plan.
Greg Spira, Principal, Oliver Wight Americas
Charity Lopez, Principal, Oliver Wight Americas
Helen Atkinson, Senior Editor, SupplyChainBrain
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