The globally integrated advertising platform Adform announced May 2 its DSP-driven (demand side platform) programmatic campaign technology, which utilizes in-built carbon reduction capabilities, decreased Audi’s advertising supply chain carbon emissions by 52% helping bolster the performance of the car manufacturer's ad campaign by 65%.
The company says that, thanks to Adform, Audi’s digital advertising campaign supply chain was able to lower its CO2 output to 131 grams of carbon emissions per thousand impressions (gCO2PM), a mark 52% lower than the market average of 276 gCO2PM. The decrease in carbon emissions coupled with Audi’s improved advertising campaign performance lead to a 65% increase in CTR (click-through rates) for the company.
The digital advertising campaign came as part of an integrated marketing program launched by Audi to promote its range of fully electric e-tron vehicles in the Czech market.
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