The real beauty of baking soda isn't what it does in the oven but what it does outside of the oven. It's flexible. It's dynamic. It does everything it does extremely well. In addition to playing a key role in cakes, breads and pastries, it keeps refrigerators smelling fresh, can clean a bathroom or kitchen better than any chemical and can even be used as toothpaste.
In the world of technology, nothing comes closer to the breadth and versatility of baking soda than today's customer relationship management solutions.
And, like baking soda, CRM solutions are coming out of the oven and proving their value elsewhere.
Source: CRM Buyer, http://crmbuyer.com/story/Packaged-CRM-Solutions-Kind-of-Like-Baking-Soda-64268.html