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Home » Authors » CRM Buyer

CRM Buyer

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ARTICLES

Smart Homes, Not-so-Smart Queries, Smart Opportunities

August 26, 2015
CRM Buyer
Growth of the Internet of Things in broadband households extends the life, utility and functionality of all connected solutions in the home. It also puts new pressures on existing support solutions to meet consumers' expectations.
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Four Mistakes Lead to Mismatches Between Forecasts and Actual Sales

June 24, 2015
CRM Buyer
Sales executives, managers and reps spend countless hours in forecast meetings, yet often find their actual closed revenue falls far from the mark they predicted. With the advanced CRM technology and sales forecasting tools available today, it's a wonder this trend continues.
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During Holiday Season, Aim for Best Shipping Outcome But Don't Be Surprised When the Worst Happens

October 16, 2013
CRM Buyer
In retail, the holidays are the best of times and the worst of times. The trick to troubleshooting shipping issues is to manage for the best scenario but expect the worst, especially during peak intervals.
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Getting the Most from Your Online Customer Surveys? Do You Even Have Such Surveys?

July 17, 2013
CRM Buyer
If ever there was a case for conducting online customer surveys, Adam Lasky, global social media coordinator at Spreadshirt, has lived it.
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Wide Range of Analytics Tools Help Companies with Their Data Needs

May 14, 2013
CRM Buyer
Organizations of all sizes across an assortment of industries are using a growing set of cloud analytics solutions to address their Big Data, business intelligence and data integration challenges.
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Mobile CRM Reportedly Being Adopted at Blazing Pace

May 3, 2013
CRM Buyer
The world is going mobile, so it shouldn't come as any surprise that CRM is mobilizing too. On the other hand, the pace of mobile CRM adoption appears to be blazing, compared to general mobile use. Ironically, it seems that employees are embracing mobile CRM with about the same fervor that they've resisted desktop CRM.
Read More

Analytics Isn't New, But the Latest Version Does Require a New Understanding

April 26, 2013
CRM Buyer
Analytics companies are popping up everywhere as Big Data starts to work its way into more executive conversations. We've been down this road before; analytics isn't a new concept. However, new related technologies and a better understanding of what's at stake for businesses may make this wave a different one. The key is for everyone to get comfortable with the idea of using the new tools to roll their own analytics.
Read More

Is Your Employee's Tweeting Courting Disaster for You?

April 2, 2013
CRM Buyer
Social media and its close relative, social CRM, allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it's done right, that is.
Read More

As Social Media Grows in Importance, 'Call Centers' Should be Renamed 'Contact Centers'

February 1, 2013
CRM Buyer
It's fairly common practice today for major brands to have a social media team at the ready to respond to customer complaints on social networking sites like Twitter and Facebook. The practice is so widespread that a recent Call Center Satisfaction Index (CCSI) report released by CFI Group found that call centers should perhaps be renamed "contact centers."
Read More

Could 2013 Be the Year That E-Tailers Really Start Benefiting from Mobile Commerce?

January 15, 2013
CRM Buyer
This will be the year that retailers take mobile seriously in all its forms and in all areas of the company. Of course, e-tailers have been highly aware of the need to employ mobile as another channel for the customer, but brick-and-mortar retailers are opening their eyes to the possibilities as well.
Read More
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