Heartland Coca-Cola Bottling Company faced a challenge that many logistics leaders recognize without real-time fleet visibility, operational inefficiencies drove up costs and created service-level inconsistencies. To address these challenges, they adopted Descartes’ route execution and fleet performance management solution, enabling them to make data-driven decisions that improved efficiency, reduced costs, and strengthened service reliability.
This webinar delivers practical insights into how Heartland Coca-Cola modernized its fleet operations and adopted a proactive, intelligence-driven approach. Designed for logistics professionals focused on operational excellence, this session will explore how to shift from reactive fleet management to a data-driven strategy that drives measurable business impact.
If your goal is to increase fleet efficiency, control costs, and enhance service reliability, this discussion will provide the strategies and real-world applications needed to stay ahead.
Join us to hear how Heartland Coca-Cola built a more agile, resilient, and profitable fleet operation.
What you will take away:
Achieving Full Fleet Visibility for Better Decision-Making
Improving Route Compliance and Delivery Performance
The role of planned vs. actual route tracking in driving efficiency, ensuring driver accountability, and maintaining high service levels.
Maximizing Fleet Utilization to Strengthen Profitability • Identifying and Reducing AM/PM Gap Time for Greater Efficiency
Turning Fleet Data into a Competitive Advantage
How actionable insights are shaping the future of fleet operations ensuring every route is optimized, every stop is efficient, and every driver has the tools to succeed.
How real-time data helped Heartland Coca-Cola optimize vehicle utilization, reduce unnecessary miles, and improve cost control.
How data-driven insights informed vehicle allocation, purchasing decisions, and resource optimization to eliminate wasted capacity.
Speakers:
Cyndi Brandt, VP, Fleet Solutions, Descartes
Curtis Akerman, Business Process Lead Delivery, Heartland Coca-Cola
Nick Rider, Senior Account Executive, Descartes
