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Home » Shift-Left logistics: The Secret Ingredient for Supply Chain Resilience
EXECUTIVE OPINION

Shift-Left logistics: The Secret Ingredient for Supply Chain Resilience

GLOBAL TRADE CONNECTION INTERCONNECTION WORLD iStock-greenbutterfly-2035571068.jpg

Image: iStock/greenbutterfly

May 19, 2025
Volker Albrecht, CEO, Siemens Digital Logistics

The world has become increasingly interconnected, yet this interconnectedness has amplified risks, disruptions and complexities that threaten business continuity, profitability and sustainability. Drawing from the latest insights and research, a comprehensive vision for how to reduce risk and build more resilient, sustainable supply chains starts with a "shift left" approach that integrates supply chain considerations from the earliest stages of product design.

The Growing Complexity of Global Supply Chains

The reality faced today is that globally sourced products, such as the mobile phones many people carry, exemplify the intricate web of supply chains spanning the world. Mobile devices rely on a diverse array of mineral commodities sourced from regions such as China, the Democratic Republic of Congo, South Africa, Australia and Mexico. These include aluminum, lithium, cobalt and tantalum, among others, each critical to components like screens, batteries and electrical units.

While global sourcing enables innovation and cost efficiency, it also introduces significant risks — geopolitical tensions, trade disputes and natural disruptions can halt the flow of these essential materials, creating a ripple effect across industries.

This complexity is not limited to mobile devices. Industries such as semiconductors, communication equipment, medical devices, pharmaceuticals, aerospace and food & beverage sectors are particularly vulnerable to trade disputes. Consider, for example, the increase in cocoa prices and its impact on chocolate manufacturers.

These verticals face heightened risks due to their reliance on global value chains. Semiconductors and their components top the list, underscoring the need for resilience in a sector that is critical to everything from consumer electronics to automotive systems.

The Cost and Frequency of Disruptions

The consequences of these disruptions are stark. The greatest risks are posed by supply chain interruptions: 60% of businesses experience short-term loss of market share, 58% face short-term loss of sales, and 44% encounter contract terminations. Reputational damage and loss of customer trust affect 41% and 38% of companies, respectively, while long-term losses can erode market share and sales by 32% and 25%.

These figures, drawn from reports by IBM and Forrester, demonstrate the profound financial and operational toll of supply chain instability — costs that can range from millions to hundreds of millions, depending on disruption severity and duration.

Equally alarming is the frequency of these disruptions: According to an Interos global supply chain survey, 44% of businesses encounter unplanned downtimes bimonthly, 35% monthly, and 6% weekly or more. Only 2% experience disruptions yearly, indicating that for most, supply chain interruptions are a regular challenge. This recurring instability directly impacts profitability, increases unnecessary costs and undermines customer trust — issues that demand urgent action.

Building Resilience with a Focus on Digital Transformation

To address these challenges, supply chain resilience must be prioritized as essential for business continuity and profitability. Five key measures outline this approach: digital transformation; transparency and seamless collaboration; prioritizing sustainability, efficiency and profitability; and agility and speed for mitigating risks and disruptions. These pillars are interconnected, with a central focus on sustainability reflecting a commitment to a net-zero future.

Moreover, digital transformation is at the heart of this strategy. By leveraging advanced technologies — such as comprehensive digital twin capabilities — virtual models of products, production and supply chains can be created. This approach connects the real and virtual worlds, integrating digital twins for products, production and logistics. The holistic view enhances performance, reduces risks and drives efficiency, allowing for the simulation and optimization of every stage of the supply chain, from design to delivery.

Shifting Left: Integrating Supply Chain Early On

One of the most transformative strategies is the "shift left" approach. Traditionally, supply chain considerations have been an afterthought, addressed late in the product lifecycle. However, by integrating supply chain insights into product design and manufacturing from the outset, resilience can be built into the foundation of operations. This means synchronizing product design and validation with manufacturing and logistics, ensuring a seamless flow of production while keeping operations agile and sustainable.

For example, consider a mobile phone’s design phase. By incorporating CO2 emissions data and supply chain risks into the design process, informed decisions about sourcing can be made — for example, choosing nearshoring over offshoring to reduce emissions, transportation costs and geopolitical risks. This approach extends the digital twin by adding a supply chain dimension, enabling the tracking and tracing of materials in real-time, optimizing transport (e.g. using full truckloads), and minimizing downtime by anticipating disruptions early.

Embracing Sustainability and Agility

Sustainability is also no longer optional; it’s a business imperative. Prioritizing sustainability reduces environmental impact, lowers CO2 taxes and strengthens stakeholder relationships. By optimizing packaging, warehousing and transportation, greater efficiency can be achieved while meeting global net-zero targets. This not only mitigates risks but also unlocks new business opportunities.

Agility and speed are equally critical. In a world where disruptions — such as the war in Ukraine or challenges in the Red Sea — can arise unexpectedly, rapid and decisive responses are necessary. Supply chain software enables real-time tracking, allowing for the adjustment of production schedules, rerouting of shipments and maintenance of operations even during crises. This agility ensures customer expectations are met, brand reputation is protected, and profitability is sustained.

A Call to Action for Industry Leaders

The data is clear: supply chain disruptions are frequent, costly and pervasive, affecting industries worldwide. However, by embracing digital transformation, transparency, sustainability, efficiency and agility, risks can be reduced, and resilient, sustainable supply chains can be created. The "shift left" strategy is not just a technical shift — it’s a cultural and operational transformation that requires collaboration across teams, industries and borders.

Solutions grounded in advanced technology and a holistic approach empower businesses to navigate complexity, mitigate risks and thrive in an uncertain world. Resilient, sustainable, profitable and future-ready supply chains can be built, ensuring that every product — from mobile phones to robots and cars — reaches its destination on time, within budget and with minimal environmental impact.

Every product design is a blueprint for logistics. It involves components that need to be replaced after a specific lifecycle and can only be obtained from specific suppliers. Ideally, the distance between the supplier and the production line should be considered as part of the product design process.

Industry leaders are heeding the call to action to shift left, integrate early and create a more resilient global economy. The time is now.

Resource Link:  https://resources.sw.siemens.com/en-US/white-paper-the-shift-left-logistics-imperative/

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