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Home » Business Strategy Alignment » So Maybe Online Holiday Sales Won't Be So Bad After All

So Maybe Online Holiday Sales Won't Be So Bad After All

October 29, 2008
CIO

Macroeconomic woes will hurt online retail sales this holiday season in the U.S., causing them to increase only a "humble" 12 percent over 2007, Forrester Research says.
Concerned about their finances, U.S. residents will spend $44bn in retail purchases online during November and December, the period Forrester defines as the holiday shopping season.
The expected growth rate is the slowest since Forrester began tracking e-tail holiday spending, says analyst Sucharita Mulpuru. "The key takeaway from our report is that spending is decelerating."
Source: CIO 

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