Jensen Huang, the chief executive of the chip-making company Nvidia, said the company would begin shipping a new A.I. chip later this year, one that has more computing power, but draws less electricity than previous generations of chips. The New York Times reports that the chip, known as the Vera Rubin, has been in development for three years, and is designed to fulfill A.I. requests more quickly and cheaply than its predecessors.

Huang made the announcement on January 5 at CES, an annual tech conference in Las Vegas, adding another about Nvidia’s work around autonomous vehicles in partnership with Mercedes-Benz. The automaker will begin shipping cars equipped with Nvidia self-driving technology comparable to Tesla’s Autopilot, Huang said.

Other recipients of the new Rubin chips include Microsoft and Amazon, fulfilling a promise Mr. Huang made in March 2025, when he first described the chip at the company’s annual conference in San Jose, California.

The Times says that, if the new chips live up to their promise, they could allow companies to develop A.I. at a lower cost and at least begin to mitigate the soaring electrical demands of data centers being built around the world.

U.S.-based Nvidia has emerged as one of the leading providers of critical AI technology, bringing its supply chain under government scrutiny. In December, President Donald Trump said the chipmaker will be permitted to sell its H200 AI chips to a shortlist of approved buyers in China, in exchange for giving the U.S. government a 25% share of revenue from sales.