• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Business Strategy Alignment » Watch: Overcoming Supply Chain Transformation and Digitization Failure

Watch: Overcoming Supply Chain Transformation and Digitization Failure

April 6, 2026
Russell W. Goodman, SupplyChainBrain

Failure in transformation projects occurs a lot, says William Wappler, chief executive officer of Surgere, but with the right governance that can be mitigated.

Conceptualization is one thing, actual engagement is another, and companies have indeed moved deeply into digitalization initiatives, says Wappler. “All of the technology enabling transformation has been here long enough that we're starting to be able to perfect its use operationally. Robots were a great concept. Now, they're operational, and you hear a lot about the larger companies and even the smaller companies not just dipping their toe in but going all in.”

Unfortunately, he says, such projects fail a lot. Why?

“Typically, you'll see things like, well, the organization wanted it, but they didn't deploy enough resources to make it happen,” Wappler says. “So, you don't have enough people, you don't have enough time, you don't have enough focus. Those things that have been challenges throughout our history are still challenges with technology.”

Interestingly, failures as a whole aren’t technological in nature but are due to how companies approach, define and then try to implement projects, he says. “Not enough governance, not enough focus, not a long-term commitment by the executive staff. All those things are creating failure, and unfortunately that's a challenge to the industry as a whole. I think it's important to start talking about that. We always talk about our technology. We don't really talk enough about what's necessary to make it successful.”

Governance is key, but it’s neither policy nor control. “It's looking deeply into a program or a project, understanding who needs to participate, what are their roles, what are they going to do? How do you communicate? What are the metrics that you're going to use for success? How do you build a program around all of that?”

    RELATED CONTENT

    RELATED VIDEOS

    Business Strategy Alignment Quality & Metrics
    • Related Articles

      Watch: Overcoming Global Supply Chain Bottlenecks

      Three Stages of Overcoming Supply Chain Disruption

      Overcoming Supply Chain Challenges in 2023

    • Related Events

      TFEST26: The Supply Chain Transformation Event For Senior Leaders

    Russell W. Goodman, SupplyChainBrain

    Watch: Are Shippers Returning to 4PLs?

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • A cartoon illustration of a man sitting at a desk in front of a laptop, surrounded by five faceless humanoid robots

      The Productivity Story Everyone is Missing

      Technology
    • Planet earth from space showing realistic earth surface and world map as in outer space point of view

      Beyond Traditional Trade Agreements: A Proposal for Creating ‘Rules of Resilience’

      Global Supply Chain Management
    • A red and black container ship in open ocean

      Hormuz Attacks Against Commercial Shipping Reach Record Highs

      Global Gateways
    • An overhead view of a collection of multicolored lithium-ion batteries

      Building a Resilient U.S. Battery Supply Chain

      Green Energy
    • A blue container ship stacked with multi-colored containers sinking into an ocean of red tape that reads "tariffs"

      From Russian Oil to U.S. Supply Chains: The Hidden Risk of Secondary Tariffs

      Regulation & Compliance

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing