Amitive, which calls itself the "pioneer of Community Supply Chain Management," has launched Amitive Unity, a suite purpose-built for both large and mid-sized brand-centric companies who outsource manufacturing. Amitive Unity is suited to a new class of companies whose core competency involves brand management and product design, and who focus on supply chain excellence as a competitive advantage.

Amitive Unity enables "brand owners," who outsource production to third-party contract manufacturers, to drive a continuous synchronization of demand and supply capabilities across all partners. It optimizes community-centric variables, including lead times, shared capacity and quantities. Amitive Unity enables the new generation of brand owners to stay ahead of shifting market demands and focus on market-driven requirements, such as faster product velocity across a global supply chain community. Compared to traditional manufacturing-centric SCM solutions, whose primary function is asset utilization, Amitive Unity delivers visibility into business processes and event synchronization across its distributed community of partners. Delivered as a software-as-a-service  solution, Amitive Unity ensures simple implementation, use and maintenance by all community members.

"A new breed of supply chain professionals is working in lockstep with brand and product management, while also driving product velocity, market responsiveness and cost effectiveness across its outsourced partners. But software vendors have failed to keep pace with rapidly advancing business practices, so few companies have been able to reap the full benefits of today's outsourced manufacturing model," says Amar Singh, chief executive officer of Amitive. "Instead of trying to twist existing SCM software to meet this growing challenge, Amitive built a completely new solution that is easy to integrate with existing technology infrastructures."

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