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Home » Good Grief! Reactions to RFID a Lot Like--Grief!

Good Grief! Reactions to RFID a Lot Like--Grief!

January 7, 2009
Industry Week

Faced with mandates from Walmart and others, the reactions of many executives were remarkably similar to the classic stages of grief. First came denial ("This has got to be a joke!"), then anger ("How dare they try to force-feed us this untested gimmick!"), then bargaining ("OK, we'll do the very bare minimum amount of investigation into this RFID test"), then depression ("We're gonna go broke paying for all these tags and readers"). It remains to be seen how many manufacturers will eventually reach the final stage, acceptance ("We're actually able to run a lot leaner thanks to RFID"). And that's the reality that manufacturers have come to accept: with the inevitability of RFID, they are also discovering some tangible benefits.
Source: Industry Week

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