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Determining value of business intelligence is tricky business since each company defines the value for itself. "Quantifying actual ROI in business intelligence is complicated, if not impossible," says Chris Ferrara, vice president of business intelligence at ISA Consulting. "However, it is not the technology alone that drives the ROI. Rather, it is also how the technology is implemented."
For example, says Ferrara, organizations that limit their BI implementation to a single objective, such as operational efficiencies, are likely to see less ROI than those organizations that view BI as a way of gaining competitive advantage on an on-going basis. "The key to ongoing success and a high ROI is the continual evolution of a BI implementation--from operational efficiencies to revenue generation to competitive differentiation through various customer facing applications."
Source: CRM Buyer
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