What do CEO Bill Ford of Ford Motor, CEO Jim Rogers of Duke Energy and CEO Bruce Usher of carbon trader EcoSecurities have in common? A deep aversion to unpredictability.
That's why Rogers has been begging for carbon legislation for years--so he can make big investments in renewables. It's why Ford says he wants a gas tax--so he can invest in smaller cars. And it's why Usher needs a cap and trade bill from Congress--to jump-start carbon trading in the U.S. and catalyze big investments in green technologies. Before it's too late.
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