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A study by global Millennia Marketing highlights long checkout process as one of the top reasons for shopping cart abandonment, with 44 per cent of users citing this. With inventory checking emerging as the key bottleneck within the fulfillment process, retailers have been forced to re-think their inventory availability strategies to achieve faster web browsing without compromising on assured on-time deliveries. Their problems have been compounded by the fact that the sum total of product variants offered by these websites translates to over a million SKUs whose fulfillment complexities need to be managed at the back end.
Source: Logistics & Manufacturing IT
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