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Home » It's Vital to Continue Investing in Innovation, Even in This Downturn

It's Vital to Continue Investing in Innovation, Even in This Downturn

October 13, 2009
Industry Week

Once the recession ends, some companies will emerge from the downturn in a better position than their competitors and start to outperform them. Two factors set these strong performers apart: a commitment to innovation and a drive to become immersed in emerging growth markets.

Investing in new initiatives during a brutal downturn isn't easy. While cost-cutting is often the norm, the mistake companies make is thinking short-term, having the savings flow directly to the bottom line, rather than reinvesting a portion into long-term opportunities. Without investments in innovation and new markets, growth will stall even as the economy rebounds.

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