From defense to medical, nLIGHT makes very bright lasers that have applications across a swath of industries. Corporate master planner Arvind Arumbakkam discusses the value of S&OP in this high-tech, build-to-order environment.

When Fujitsu noticed diminishing returns in its ongoing efforts to improve forecast accuracy, it adopted a new strategy of product segmentation, changing inventory policies for difficult to forecast items. Barry Chapman of Fujitsu explains how this strategy was implemented and the benefits that the company is reaping.

Data from sources like social media, along with powerful analytic software, are giving companies insights into customer buying habits that never before were possible, says Raj Devarajan of Symphony Analytics. He discusses this and other implications that big data holds for supply chain management.

The way most companies evaluate forecasting performance tells them the magnitude of their error, but does little to identify causes of the error or potential for improvement, says Michael Gilliland of SAS. Gilliland explains how the addition of a few simple analytic tools can provide fuller and more useful evaluations.

Providing medical implants for upper-body surgeries is a critical, time-sensitive business. Raymond Allen of Biomet Microfixations explains how his company forecasts and manages demand so as to never disappoint the patient.

Supporting the many different channels through which today's consumers shop for, purchase and return products presents tremendous challenges and opportunities for retailers, says Annibal Sodero, assistant professor at the Sam Walton College of Business, University of Arkansas.

Data-based predictive analysis that helps companies anticipate global catastrophes and model potential supply chain disruptions is playing an increasing role in risk management, says Perry Rotella, supply chain group executive at Verisk Analytics.

Executives from supply chain partners Manhattan Associates and Papa John's Pizza discuss how they use modeling and optimization tools to safely test changes in Papa John's transportation policies, leading to continuous service improvements at the lowest possible cost.

Geographical information systems and advanced mapping tools will increasingly be used in the supply chain to map potential risks and mitigation strategies as well as to track people and assets inside the four walls, says Wolfgang Hall, global industry manager at Esri.