Today's new economic environment is increasingly more
volatile, complex and structurally different than in years past,
and in few places is this more apparent than in the movement
of goods and services.
Smarter consumers want retailers to listen to them, know them and
empower them - at the same time that these consumers are
becoming more difficult to know.
It turns out that small- and medium-sized brick and mortar companies can use analytical tools just as the largest corporations can-or the hottest Web-based social media start-ups or the biggest intelligence agencies with three-letter names.
When organizations turn to the web to offer their suppliers and/or joint venture partners direct access to services and business processes to reduce costs and speed up processing, a virtual organization emerges.