Retailers with strong omnichannel initiatives stand to capture market share as consumers take advantage of in-store pickup and inventory look-up.

Holiday spending will be higher and over a longer period of time in 2015.

The growth of e-commerce increases consumer choice and flexibility, but it also challenges distribution centers to keep pace with consumers' higher expectations for faster and more accurate delivery. Nearly nine in 10 distribution center operators expect to adopt new mobile devices and voice-direction technology in the next five years to meet that need, according to a survey by Honeywell and YouGov.

The National Retail Federation expects sales in November and December (excluding autos, gas and restaurant sales) to increase a solid 3.7 percent to $630.5bn - significantly higher than the 10-year average of 2.5 percent. Holiday sales in 2015 are expected to represent approximately 19 percent of the retail industry’s annual sales of $3.2 tr. Additionally, NRF is forecasting online sales to increase between 6 and 8 percent to as much as $105bn.

While e-commerce sales have been growing, year-to-year declines in conversion and add-to-cart rates are continuing. Retailers need to pay greater attention to personalization and relevant product recommendations to combat these declines and ensure that they remain successful.

Target's supply chain woes are coming to a boil. Out-of-stocks and sometimes entirely empty shelves have become all too common, and have come to the attention of the national media.