To build advantage, organizations must do more than just change. They must transform. As technology's role in business becomes ever more important, transformations will increasingly be underpinned by significant technology programs. In such technology-enabled transformations, IT leaders need two different strategies to ensure success.

Retailers and their suppliers are under more pressure than ever before to deliver more goods to more destinations faster. To stay competitive, "retailers need to know where things are at all times so they can redirect shipments, rebalance inventories and respond to new demands on the fly," says Rich Becks, general manager, Industry Value Chains, E2open, which delivers cloud-based supply chain collaboration solutions.

Supply chain's role in increasing sustainability is becoming an increasingly important strategic issue for corporations, according to research.

The people who manage a company's supply chain determine what a company is made of - or at least what its stuff is made of. It's hard to imagine a more important role. And it's a difficult one.

What would it take for manufacturing businesses to operate like the best online retailers? How can such companies turn orders around in a day, deliver them with greater customization, and replenish stocks seamlessly? These aren't idle questions for the top teams of manufacturers, because customers, across both B2C and B2B markets, are more fickle now; service demands are steadily notching upward; and economic volatility shows no sign of abating. Supply operations often struggle to keep pace, as many aren't sufficiently agile to capture fleeting upside opportunities or to mitigate fast-moving risks.