With the most internet users of any country, China is the world's largest and fastest-growing e-commerce market. Capitalizing on opportunities, however, is becoming harder for consumer-facing companies as e-commerce penetration rates plateau in high-tier cities and as digital attackers, especially in the online-to-offline space, cut into incumbents' margins.

As modern B2B organizations experience major growth in online business, digital commerce implementation projects have increased in both numbers and complexity.

Strategic planning is one of the least-loved organizational processes. Executives at most companies criticize it as overly bureaucratic, insufficiently insightful, and ill suited for today's rapidly changing markets. Some even argue that strategic planning is a relic that should be relegated to the past and that organizations seeking to prosper in turbulent times should instead invest in market intelligence and agility. Although the diagnosis is largely right, the prescription is wrong.

We live in a digital world that is evolving at breakneck speed. Unfortunately, rapid change can bring problems, issues and chaos, and the maritime world is not exempt from the potential downsides of technology's evolution.