For supply chain professionals, the last few years have brought uncertainty and opportunity. The steady transition of consumer buying behaviors toward eCommerce suddenly accelerated with the pandemic, putting global supply chains to the test. 

Omnichannel success requires visibility and coordination across sales channels, but it also requires orchestration with upstream logistics and supply ecosystems, especially as disruptions mount and more partners become involved in every aspect of making, moving and selling products.

Why it's more important than ever for manufacturers and distributors to automate their supply chains, or pay the high costs associated with not going digital.

Transportation teams have a mandate to keep costs low without sacrificing performance. Lowering transportation costs is no longer as simple as selecting the cheapest provider on a cost per mile basis. 

In this ebook, Dave Nelson, principal at value chain optimization firm River Rock Advisors discusses the use of customer relationship management (CRM) processes and tools to pilot a precision-based, in-depth use of data to forecast demand while giving leaders greater insight into their customer base.