In this ebook, Dave Nelson, principal at value chain optimization firm River Rock Advisors discusses the use of customer relationship management (CRM) processes and tools to pilot a precision-based, in-depth use of data to forecast demand while giving leaders greater insight into their customer base.

Implementing these proactive measures will help companies stay competitive.

Supply-chain management consultant River Rock Advisors breaks down four key components of a successful operational strategy: preparation, implementation, execution and measurement.