Brick-and-mortar shopping isn't dead, but it is certainly on the decline: just 57 percent of urban consumers said they preferred to make discretionary purchases in stores, while 39 percent claim their last such purchase was made online.
Shoppers are expected to spend roughly $17.3bn on Easter goods this year, a record amount according to the National Retail Federation's annual Easter Spending Survey conducted by Prosper Insights and Analytics.
Mobile is driving the shopping experience both in stores and online. Roughly 73 percent of all online buyers are using a mobile device to shop online, and 21 percent are using mobile devices to help them shop in stores, according to Bizrate Insights, a division of Connexity.
Kroger is set to offer a click-and-collection option at 10 Michigan stores by the end of 2016. ClickList, the brand's e-grocery service with curbside pickup, launched at one store in December and expanded to a second store this week.