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"CEO Viewpoint 2016" highlights crucial differences between these haves and have-nots, noting the have-nots are faring much better in providing a customer-centric omnichannel shopping experience. The report, prepared for JDA Software Group by PwC, surveyed more than 300 retailer and consumer goods CEOs in late 2015 and found that the further along a company is in removing silos, the closer they are to providing a good omnichannel experience with fewer operational expenses.
Just 18 percent of retailers surveyed said they had eliminated operational silos, but those that had exhibited greater confidence (59 percent vs. 48 percent) in delivering a more customer-centric shopping experience across channels. And 63 percent of retailers without silos were more confident about profit growth compared to 43 percent of CEO with lingering silos.
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