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Home » Keywords » brand protection

Items Tagged with 'brand protection'

ARTICLES

Make Supply Chain Strategy Part of Your Corporate Brand Strategy

February 26, 2016
SupplyChainBrain
Analyst Insight: Consumer perceptions of a company's supply chain have a big impact on how consumers feel about a company and its corporate brand. Research provides insight into how supply chain reputation impacts the overall corporate reputation and how supply chain strategies can be used to boost consumer perceptions of corporate brands. - Viktoria Sadlovska, Research Director, Reputation Institute
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E-commerce Increases Risk of Counterfeits in Pharmaceutical Supply Chain

October 13, 2015
Amy Clark, Rapid Response Team, Elementum
In 2011, batches of a cancer medication called Avastin, on their way to U.S. doctors from Canada, were found to contain no active ingredients. They were counterfeit - a rarity on U.S. soil. While no patient ever received the drugs, the fact that a potentially life-threatening counterfeit was able to make it to the U.S. shocked the pharmaceutical industry. It pointed to a growing trend - triggered by the rise of e-commerce and globalization - reaching the United States.
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Manufacturers' Battle Against Counterfeit Brands Is Costly, Ongoing Endeavor

August 5, 2015
CFO
The grand golden doors of 500 Pearl Street, in Manhattan, have welcomed such glamorous names as Hermès, Tiffany & Co., and Kering, a French conglomerate whose treasures include Gucci and Bottega Veneta. The building is not a posh hotel or department store. It is the federal court for the Southern District of New York, a favored battleground for the decidedly unglamorous war against counterfeit goods.
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Report Designed to Enable 'Triple Supply Chain Advantage'

April 9, 2015
Industry Today
A report from the World Economic Forum identifies 31 proven practices to help companies achieve a "triple supply chain advantage" of increased revenue, a reduction in supply chain cost and added brand value. The practices also help companies shrink their carbon footprint and contribute to local development, including the health, welfare and working conditions of the communities in which they operate.
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CVS Extinguishes Tobacco Sales Earlier Than Expected, Rebrands as CVS Health

September 5, 2014
Los Angeles Times
CVS, the nation's No. 2 drugstore operator finally kicked the habit.
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Managing Brands Through Effective Supply Chain Management

September 3, 2014
Bill Tomasi, Global Director of Product Management, IBS
From banners to jerseys, flags to face paint, the World Cup illustrated just how important a brand is for firing up fans. As brands come to mean more to everyday consumers, so, too, do the processes – from procurement to distribution – needed to fulfill a brand’s promise.
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RFID Helps Taiwanese Alcoholic-Beverage Producer Protect Its Line of Goods

June 2, 2014
RFID Journal
Taiwan Tobacco & Liquor Corp. (TTL) has deployed a radio frequency identification solution to ensure its products' authenticity, and to track the goods through its supply chain.
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Supply Chain Heads List of Increasingly Connected Corporate Risks

February 14, 2014
Allianz
Business interruption and supply chain risks remain atop a list of the major hazards drawing companies' attention this year, according to the recently released Allianz Risk Barometer, a survey of some 400 of the firm's corporate insurance experts from more than 30 countries. Insurers are starting to pay much more attention to supply chain when underwriting industrial risks, the global insurer says.
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Vintner Uses RFID Technology to Prevent Counterfeiting of Its Costly Wines

July 19, 2013
RFID Journal
Fine wines are vulnerable to counterfeiting or fraud, in large part due to their high value. A single bottle of French Bordeaux, from Chateau Le Pin, averages $3,000 and can be priced at up to $10,000 or more, making the trafficking of forgeries lucrative for counterfeiters. Photocopied labels, for example, can be attached to bottles of counterfeit wine, which can then end up being sold to consumers"”often at auctions, or at any weak link along the supply chain.
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Anti-counterfeiting Strategies at the Source and for End Products

March 18, 2013
Chi-Pong Wong, Senior Supply Chain Strategy Development Manager, Hewlett-Packard
Undoubtedly businesses need to guard their end products against counterfeiting to protect their profits, their brands, their customers, and the financial health of their businesses. But fighting counterfeits cannot be fully effective without guarding supply sources - the materials and components used to manufacture the end products.
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