Traditional demand planning systems have reached their limits, with key forecasting metrics remaining essentially flat for the past five years, says Terra Technology's sixth annual Forecasting Benchmark Study.

The first to arrive in a market is often the one who ends up owning the dominating market share. But simply recognizing a trend is too little, too late. There will already be a line of other manufacturers who have the new customized product, flexible supply chain and tailored pricing structure in place.