Visit Our Sponsors
Anticipating market evolution is the first step in being proactive and beating the competition to emerging opportunities.
Product introduction is the real test of a manufacturer's ability to respond in a nimble, agile manner to today's fast changing market conditions.
The innovation must not only meet the demographics' expectations (perhaps even before the intended audience knows what it wants), but it must also be engineered in a way that anticipates the availability of raw materials and costs.
Read Full Article
Keywords: supply chain, supply chain management, market penetration, new-product introduction, agile supply chains
Enjoy curated articles directly to your inbox.