Mexican bread maker Bimbo. Chinese electronics brand Haier. Taiwanese computer manufacturer Acer. A decade ago, those companies were largely dismissed by their larger, U.S. competitors. Now, they have taken over the lead in global market share in their respective industries. Can U.S. companies learn from their successes?
In good times and in bad, companies often struggle with whether or not to invest in innovation. In a recent Accenture survey, only 18 percent of chief executives at 519 companies across more than 12 industry sectors in France, Britain and the United States said their investments in innovation were giving them a competitive advantage. Forty-six percent said their companies had become more risk averse when considering new ideas. And CEOs are supposed to be the optimistic ones.