Analyst Insight: Consumer perceptions of a company's supply chain have a big impact on how consumers feel about a company and its corporate brand. Research provides insight into how supply chain reputation impacts the overall corporate reputation and how supply chain strategies can be used to boost consumer perceptions of corporate brands. - Viktoria Sadlovska, Research Director, Reputation Institute

A conversation with Tom Enright, research director of Gartner.

Analyst Insight: In optimizing their global supply chains, companies focus on quality, cost and service metrics and trying to maximize return on their investments in supply chain projects. What is often overlooked is the major impact that supply chains have on intangible capital of a company – its corporate reputation. – Viktoria Sadlovska, Research Director at Reputation Institute

Analyst Insight: Inventory is the most visible dimension of supply chain performance. It is scrutinized on the balance sheet by the CFO and external analysts. However, inventory performance is more than a financial metric. Supply chain leaders who are charged to act as stewards for inventory performance must ensure sound planning and supply execution while collaborating to influence and align with demand and product managers. - Paul Lord, Research Director, Gartner Supply Chain

Analyst Insight: Supply chain transformation requires a business-aligned supply chain strategy and change management prowess. At its core, it is about change. Gartner defines supply chain transformation as a step function change in supply chain performance that is sustained for more than one year. Data from 30 in-depth interviews, hundreds of inquiries and interactions with Gartner clients during the past 18 months revealed the key drivers of supply chain transformations. - Michael Dominy, Research Director, Gartner Supply Chain Leaders

Analyst Insight: Complex executive priorities and deeply embedded functional tendencies present challenging organizational dynamics to the chemical supply chain leader. These challenges require a combination of operational effectiveness and leadership vision and influence to establish a hierarchy of layered and synchronized governance processes that connect differentiated execution to segmented demand fulfillment strategies. Features of this integrated capability will include supply and demand visibility with analytics that support agile decision making to manage and mitigate complex constraints. - Paul Lord, Research Director, Gartner

Analyst Insight: Theoretically, supply chain transformations deliver a different set of capabilities and outcomes that customers recognize. The reality is that a transformation may simply be a radical or rapid change to the supply chain organization and operations in response to changes in the marketplace. It could be a dramatic reduction in cost or improvement in service to remain competitive. In other words, the outcomes are not necessarily different, just better than the prior state. - Michael Dominy, Research Director, Gartner