Is the forecast really dead? Should companies instead shift their focus to acquiring the ability to respond quickly to whatever happens in markets? A SupplyChainBrain Power Lunch discussion with Jim White, vice president of central operations with Applied Materials; Jake Barr, chief executive officer of Blue World Supply Chain Consulting; and C.J. Wehlage, vice president of high tech solutions with Kinaxis.
C.J. Wehlage, vice president of high-tech solutions with Kinaxis, details industry's major supply-chain management challenges - in particular, the difficulty of obtaining full visibility of supply and demand, and dealing with the volatility of markets.