Analyst Insight: Speed is a game-changer. Leaders are enabling faster fulfillment and reaping real bottom line and competitive advantage benefits. The key is balancing potential revenue gain or service level improvement against the investment and operating costs required to deliver on the promise. Choosing the right strategy depends on understanding the impacts, not just within the distribution center, but across the entire organization. – Helgi Thor Leja, Industrial Distribution Leader, Fortna Inc.

Analyst Insight: Next-day delivery is the new normal. And fulfillment windows are compressing even further as companies like Amazon continue to raise customer expectations. But companies wrestle with what level of service makes sense, and how to justify investments. It's not about making every process in the DC faster. It's a delicate balance of revenue gains and improved customer service against investment and operating costs. - Helgi Thor Leja, Industrial & Electrical Industry Leader, Fortna Inc.