Passenger car registrations in the European Union continued to grow during the opening month of 2016. According to the latest data released by the European Automobile Manufacturers' Association (ACEA), registrations during January grew by 6.2% year on year (y/y) to 1,061,150 units. In addition, in the European Free Trade Association (EFTA) area - comprising Iceland, Liechtenstein, Norway and Switzerland – registrations grew by 9.5% y/y to 32,415 units.
Today's economies are dramatically changing, triggered by development in emerging markets, the accelerated rise of new technologies, sustainability policies, and changing consumer preferences around ownership. Digitization, increasing automation, and new business models have revolutionized other industries, and automotive will be no exception. These forces are giving rise to four disruptive technology-driven trends in the automotive sector: diverse mobility, autonomous driving, electrification, and connectivity.
As 2015 came to a close, the results show that the European market has performed above expectations, according to Carlos Da Silva, manager for IHS Automotive's European light-vehicle sales forecast. The main reasons for this dynamism include economic improvement, better macro conditions, and a natural catch-up process after the longest sales downturn Europe has ever suffered. In addition, there has been a fair share of artificial support from government stimulus packages, OEM incentives and the use of tactical sales.
Since 2011, Subaru's global sales have surged 45 percent to 913,100 vehicles, a pace bested only by a few burgeoning Chinese brands and Fiat Chrysler, which has been intent on making Jeep a popular choice in Europe and Asia. In the U.S., Tesla is the only car company that has increased sales as quickly in that period.
And Subaru has done all this while cranking out the best profit margin in the industry.
With 2015 off to a good start, IHS Automotive forecasts global automotive sales for 2015 to reach 88.6 million, an increase of 2.4 percent over 2014, continuing an unbroken five-year run of sales recovery and growth from the low point set in the depth of the Great Recession in 2009. However, a slowdown is being signaled with just two of the high-potential BRIC markets likely to see increased sales this year.