Analyst Insight: The double-digit growth of the ecommerce channel is indisputable; yet, it's still only 6 percent of total U.S. retail spend. Amazon may seem like it's the 600-lb. gorilla, but it may just be Humpty Dumpty sitting on a wall. Omnichannel is certainly getting its share of hype. We believe connected consumer commerce will be a competitive mandate for bricks and mortar retailers. Are you ready for the disruptive changes to the rules of the game? – Rich Sherman, author and founder at Gold & Domas Research
Analyst Insight: The retail cut of the 2014 SCM World CSCO Study reaffirms that for most companies omnichannel is a major retail supply chain disruptor and that, for a few, progress has been made. Fulfillment changes have been driven by a desire for greater speed and agility. Battle lines are drawn between online and bricks-and-mortar supply chains. As omnichannel leaders look to move from walk to run, retail’s best weapon is harnessing demand data to make smart trade-offs. – Matt Davis, SVP Research at SCM World
Analyst Insight: Omnichannel commerce is the new "normal" for retail. And it's a tall order for most companies to achieve. You'll need an omnichannel road map that incorporates where you've come from and where you need to be based on your customers' expectations and your business strategy. – Joe Dunlap, Senior Director, Supply Chain Strategy, Fortna Inc.
Although the term "omnichannel" has become most associated with success in retail and consumer goods, few companies are confident in their omnichannel abilities, according to a new study by Ernst & Young and the Consumer Goods Forum. They blame the supply chain.
Analyst Insight: E-commerce continues to grow by double digits and many companies are striving to achieve omnichannel success. A successful omnichannel strategy means having the capability to meet customers' increasingly high expectations by enabling them to buy anywhere, take delivery where they want to take delivery, and make returns where they choose. While today's leading retailers understand the need for omnichannel success, the majority are falling short of meeting their objectives. – Kelly Reed, Executive Vice President, Tompkins International
Analyst Insight: Consumer products companies are making far greater use of alternative sales channels than ever before. They are proactively reaching out to customers, whether in B2B or B2C environments, to gain share of mind and increase sales. Consumer products companies have also become much more active using their own websites and utilizing marketplaces as a means to increase their product's visibility and availability to potential customers. – Bruce Tompkins, Executive Director, Tompkins Supply Chain Consortium