Analyst Insight: Consumer perceptions of a company's supply chain have a big impact on how consumers feel about a company and its corporate brand. Research provides insight into how supply chain reputation impacts the overall corporate reputation and how supply chain strategies can be used to boost consumer perceptions of corporate brands. - Viktoria Sadlovska, Research Director, Reputation Institute

Analyst Insight: In optimizing their global supply chains, companies focus on quality, cost and service metrics and trying to maximize return on their investments in supply chain projects. What is often overlooked is the major impact that supply chains have on intangible capital of a company – its corporate reputation. – Viktoria Sadlovska, Research Director at Reputation Institute