Kroger will remove shark, marlin and bluefin tuna from its cases, and will aim to use certified sources for its top 20 wild-caught seafood items by 2015, after reaching an agreement with the World Wildlife Fund (WWF).
The supermarket chain has set a goal to source 100 percent of the top 20 species from sources that are certified by the Marine Stewardship Council, in the process of full assessment, or are involved in a fishery improvement project with WWF.
Kroger has been working with WWF for more than a year to assess its current seafood supply and develop ways to improve the sustainability of its seafood buying practices and standards.
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