There are a number of myths surrounding collaboration, says a Gartner report. Here are a couple. First, The right tools will make us collaborative. Oh, if it was as simple as that. Technology can make it easier to collaborate when applications mirror a more intuitive, fluid work style, but selecting a tool without addressing roles, processes, metrics and the organization's workplace climate is putting the cart before the horse.
Here's another: Collaboration is inherently a good thing. Gartner reckons this is a simplistic way of looking at things and many organizations can't articulate what benefit they hope to achieve by employing social media to become more collaborative. Gartner: "This decreases the likelihood of achieving a successful implementation. The most successful social media initiatives solve real business problems. The KPI impacted must be real and relevant to the business."
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