Let's start by all getting on the same page in terms of the definition of Big Data. When someone in an organization gets the idea that they would like to pull useful information out of bunch of data that is so large and complex that the CIO says, "Well, how the hell are we going to do that?" - that is Big Data.
What's new is that a bunch of really smart people have solved the two biggest challenges when it comes to analyzing data of large size and complexity. First, they have removed the need for giant, expensive, specialized hardware platforms. And second, they have also removed the need to structure the data in a given format prior to running analysis.
Keywords: Business Intelligence & Analytics, Business Process Management, Technology, complex data sets, gathering and analyzing customer data, enterprise data
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