If B2B marketers are looking for more reason to take up the content marketing torch, they should look no furhter than The Coca-Cola Company. As CMI's Joe Pulizzi said last month, Coca-Cola is betting the farm on content marketing.
What's fascinating about Coca-Cola's foray into content marketing isn't just that a beverage producer has recognized the value of using content to engage its audience. Coca-Cola has actually produced two videos that outline the reason for this new initiative and how it plans to execute its plan. And B2B marketers can learn three important lessons from this.
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