T-Mobile Austria sought a more effective method of updating pricing and product information within its stores in a uniform manner. "Paper labels proved to be highly inefficient and very labor-intensive, often taking store staff away from selling," says David Rogers, ZBD Solutions' sales and marketing director. What's more, he notes, there was no guarantee that changes were updated accurately at each store.
In order to update product and pricing information in-store, staff members had to either arrive at work 30 minutes early and manually cut out the paper labels, or perform this task during breaks.
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