We all ask the same question about Kodak, monarch of the global photo industry for a century, now bankrupt, while Instagram, a photo-sharing service with a dozen employees, is sold to Facebook for $1bn.
We're not living in ordinary economic times. The convulsions of the past five years have left many business people asking the most fundamental questions about their companies: Will our strategy work in this environment? What must we change, and what must we not change? Do we need a new business model?
Three questions to ask are: What is our core? How is today's unprecedented environment changing our customers and their behavior? And, is our industry being deeply restructured, and if so, how will it affect us?
