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Therefore, the companies responsible for such equipment often have a monumental challenge in ensuring that each item is where they think it is, and is returned once a job if completed. Atlanta-based Vital Entertainment Group is employing radio frequency identification to ensure that its film production and editing equipment does not end up missing. The solution, provided by Georgia-based company Dominate RFID, enables Vital Entertainment to read tags at job sites via an ultrahigh-frequency (UHF) RFID reader plugged into a mobile phone or tablet, and to use an application to identify if anything is misplaced. The solution cost the company less than $1,000, according to Patrice Blagmon, Vital Entertainment's co-owner, and the company likes it so much that it is now reselling the product to other video companies.
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