Identity and authentication is the elephant in the room—nay, on the planet—impacting global trade, safety and personal and business finance.

Key areas for growth in RFID technology are:

• Access Control—a growing area, with increasing concerns for both physical and cyber security. NFC access cards in combo with HF provide multi-purpose access control cards offering a greater level of security.

• Secure Mobile Payment—again, NFC wins here with all the major phone providers (Windows phone, Android, and now Apple) offering mobile payment of sorts. The smaller merchants, though, continue to embrace Square as a more complete and versatile solution.

• Counterfeiting—continues to plague international trade. A multi-layered approach with item serialization all the way to e-seals/active RFID is used.

• Theft, diversion, and risk reduction—RFID + Sensors + GPS are being deployed in transportation to track and sense cargo. Beyond ocean, more trucking companies are using these technologies to not only secure/protect shipments, but as feeds into transportation optimization solutions.

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